SEBI Registered Research Analyst

Grow Wealth With
the Power of
Compounding

"Magic happens with time."

Expert financial consultancy and in-depth stock research that helps you invest smarter, stay disciplined, and watch your wealth multiply over time.

5+
Years of Research
SEBI
Registered & Regulated
100%
Independent Research
Compounding Mindset

Services Built for
Serious Investors

Every service is rooted in deep research, transparency, and a long-term compounding mindset.

Personalised 1-on-1

Financial Consultancy

One-on-one advisory sessions to craft a personalized investment strategy aligned with your goals, risk profile, and time horizon. We don't sell products — we build conviction.

1
Goals & risk profiling session
2
Custom asset allocation plan
3
Stock & MF selection strategy
4
Ongoing monitoring & reviews
💬 Request a Consultation →
SEBI Registered
🔒Confidential
📞1-on-1 Only
Per-Stock Deep Dive · Prepaid

Portfolio Review Advisory

Get every stock in your portfolio individually reviewed by Arul Soni (SEBI Registered). Each stock is analysed for fundamentals, valuation, risks, and a clear Hold / Exit / Accumulate recommendation.

₹500 per stock · Prepaid · 48-hr delivery
✅ Individual stock quality scorecard
✅ Buy / Hold / Exit recommendation
✅ Valuation vs fair value
✅ Risk flags & red lines
✅ PDF report on email within 48 hrs
✅ Confirmation mail sent to you & us
💡 Price Calculator
3 stocks
Total: ₹1,500

Simple, Transparent Pricing

Choose the plan that matches your portfolio size. Pick a billing cycle and see your savings instantly.

Basic Plan
Essential
Advisory

Ideal for investors building their first portfolio with a capital base up to ₹10 lakh.

6,000 /quarter
Portfolio up to ₹10 Lakh  ·  Billed every 3 months
  • SEBI RA-backed research & recommendations
  • Curated equity stock ideas
  • Mutual fund advisory guidance
  • Monthly market & sector reports
  • Telegram community access
  • One-on-one advisory call
  • Portfolio rebalancing support
💬 Get Started →
Custom Plan
Wealth Builder
Advisory

For HNI investors with a portfolio above ₹50 lakh. Fees are tailored to your profile, goals & risk appetite.

On Request
Portfolio above ₹50 Lakh  ·  Profiling-based fee
  • Everything in Pro
  • Dedicated RA consultation & profiling
  • Personalised risk assessment
  • Custom research on request
  • Unlimited advisory interactions
  • Direct RA WhatsApp access
  • Bespoke wealth-building roadmap
💬 Request a Consultation →

For portfolios above ₹25L, a custom-built plan is available — fees determined after a profiling call with our Registered Analyst.
SEBI Registered Research Analyst · Arul Soni · INH000025267 · Investments are subject to market risk.

Discipline Over
Speculation

We believe lasting wealth is built slowly, deliberately, and with conviction — not by chasing tips or timing markets.

SEBI Registered & Fully Transparent

Regulated by SEBI. No hidden commissions, no conflicts of interest — only research-backed guidance you can rely on.

Long-Term Compounding Philosophy

We design strategies that compound steadily over years — because time in the market beats timing the market.

Independent, Unbiased Research

No broker relationships. Our research is purely driven by fundamentals and your financial best interest.

Your Journey,
Simplified

Four clear steps from first conversation to long-term wealth creation.

01

Discovery Call

We understand your financial goals, risk appetite, and current portfolio — no pressure, no jargon.

02

Research & Analysis

Our team runs deep fundamental research tailored to your specific investment profile.

03

Strategy Blueprint

We deliver a clear, actionable investment plan — with reasoning, targets, and timelines.

04

Ongoing Support

Regular portfolio reviews, research updates, and guidance as your wealth compounds over time.

Meet Our Expert Team

Seasoned professionals with deep roots in equity research, financial planning, and wealth management.

Arul Soni
Founder · SEBI Registered Part-Time RA

SEBI Registered Part-Time Research Analyst with deep expertise in equity markets and long-term wealth creation through the power of compounding.

Reg. No: INH000025267
SEBI RA Part-Time RA Equity Research Compounding

Watch. Learn. Grow.

Fresh investing insights and stock research videos — automatically updated every time we upload.

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Money Work Harder?

Message us on WhatsApp — CA. Arul Soni (SEBI RA) will personally reach out to understand your goals. No forms, no waiting, no pressure.

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Chat With CA. Arul Soni Directly
SEBI Registered Research Analyst · INH000025267 · Replies within hours
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💬 WhatsApp Now — +91-8005802593

SEBI Registered Research Analyst · Arul Soni · Registration No. INH000025267
📞 +91-8005802593  |  📧 caarulsoni@gmail.com
Investments are subject to market risks. Please read all scheme-related documents carefully before investing.

Disclaimers & Investor Information

Mandatory disclosures under SEBI (Research Analysts) Regulations, 2014. Please read carefully before using our research services.

CA. Arul Soni is registered with SEBI as a Part-Time Research Analyst vide Registration No. INH000025267. Investment in securities market is subject to market risks. Read all related documents carefully before investing.

CA. Arul Soni (hereinafter "Power of Compounding") is registered with SEBI as a Research Analyst vide Registration No. INH000025267, pursuant to which research analyst services are provided to clients.

General Disclaimer

Registration granted by SEBI and certification from NISM in no way guarantee the performance of the intermediary or provide any assurance of returns to investors. The information and research published under the "Power of Compounding" brand is for educational and informational purposes only and does not constitute investment advice, a solicitation to buy or sell securities, or an offer of any investment product.

No Penalties / Directions

SEBI has issued no penalties or directions under the SEBI Act or any other regulatory body against CA. Arul Soni / Power of Compounding.

No Broker Affiliation

We are not affiliated with any stockbroker or other intermediary and do not receive any brokerage, commission, or consideration from any third party. We do not recommend any stockbroker to clients, nor do we receive any remuneration from brokers or other intermediaries.

Nature of Research

Investment in equity shares has its own risks. Sincere efforts have been made to present the right investment perspective. The information contained herein is based on analysis and sources considered reliable. However, we do not vouch for the accuracy, consistency, or completeness thereof. Power of Compounding is not responsible for any loss incurred due to reliance on our research and takes no responsibility for any financial profits or loss which may arise from the recommendations published.

We do not provide any promise or assurance of a favourable view for a particular industry, sector, or business group. The investor is requested to consider all risk factors, including their financial condition and suitability to the risk-return profile, before investing.

Conflict of Interest

The Research Analyst or associates may hold positions in stocks covered. Specific holdings, if any, are disclosed in the relevant research report in accordance with SEBI RA Regulations 2014, Regulation 19(1).

Confidentiality of Research

Any client (paid or unpaid), third party, or any other person has no right to forward or share our research reports, calls, SMS, or any information provided by us to/with any other person through any medium. If found, serious legal action will be taken.

Analyst Independence

We ensure that the research analyst is separate from any person performing sales, trading, dealing, corporate finance advisory, or any other activity that may affect the independence of our research recommendations. Any client opinion on a specific position, under any circumstances, shall be treated as an opinion — not as investment advice. We are not liable for any losses the client may incur from acting on such opinion.

Social Media Content

Everything posted on social media platforms (X/Twitter, Instagram, YouTube, Telegram, WhatsApp) is for education and illustration purposes only and should not be treated as investment recommendations or advice.

Past Performance

Past performance of any security, strategy, or service is not indicative of future results. All illustrations and hypothetical examples are for educational purposes only. Simulated results do not represent actual trading.

SEBI SCORES — Investor Grievances

Investors may register complaints at scores.sebi.gov.in or contact SEBI at 1800 266 7575 (toll-free). You may also write directly to us at caarulsoni@gmail.com.

Investor Charter in respect of SEBI-Registered Research Analysts — as mandated by SEBI Circular dated 19 November 2021.

1. Vision & Mission

Vision: Invest with knowledge & safety.

Mission: Every investor should be able to invest in the right investment products based on their needs, manage and monitor them to meet their goals, access research reports, and enjoy long-term financial wellness through the power of compounding.

2. Business Transacted by the Research Analyst

  • Publishing equity research reports based on research activities of the RA.
  • Providing an independent, unbiased view on listed securities.
  • Offering unbiased recommendations, disclosing any financial interests in recommended securities.
  • Providing research recommendations based on analysis of publicly available information and known observations.
  • Conducting annual audits as required.
  • Ensuring all advertisements comply with the Advertisement Code for Research Analysts.
  • Maintaining records of interactions with all clients, including prospective clients, where any conversation related to research services has taken place.

3. Services Provided to Investors

Onboarding: Sharing terms and conditions of research services; completing KYC of fee-paying clients.

Disclosures to Clients:

  • Disclosing material information required for an informed decision, including business activity, disciplinary history, and terms and conditions of research services.
  • Disclosing any conflict of interest with other activities of the research analyst.
  • Distributing research reports and recommendations to clients without discrimination.
  • Maintaining confidentiality of research reports until made available in the public domain.
  • Respecting data privacy rights of clients and protecting confidential information.
  • Providing clear guidance and adequate caution notices when covering complex and high-risk products.
  • Treating all clients with honesty and integrity.

4. Rights of Investors

  • Right to Privacy and Confidentiality
  • Right to Transparent Practices
  • Right to Fair and Equitable Treatment
  • Right to Adequate Information and Initial & Continuing Disclosure
  • Right to receive statutory and regulatory information
  • Right to Fair & True Advertisement
  • Right to be Heard and for Satisfactory Grievance Redressal
  • Right to Timely Redressal
  • Right to Exit financial products/services per agreed terms
  • Right to Clear Guidance on High-Risk Products
  • Right to provide feedback
  • Right against coercive or one-sided clauses in financial agreements

5. Responsibilities of Investors (Do's & Don'ts)

Do's:

  • Always deal with SEBI-registered Research Analysts. Verify registration at sebi.gov.in.
  • Pay attention to disclosures made in research reports before investing.
  • Pay fees through banking channels only and maintain duly signed receipts.
  • Ask all relevant questions and clear doubts with your Research Analyst before acting.
  • Seek clarifications on complex and high-risk products before investing.
  • Be aware that you have the right to stop availing research services per the agreed terms.
  • Inform SEBI about any Research Analyst offering assured or guaranteed returns.

Don'ts:

  • Do not provide funds for investment to the Research Analyst.
  • Do not fall prey to luring advertisements or market rumours.
  • Do not get attracted to limited-period discounts, gifts, or incentives offered by Research Analysts.
  • Do not share login credentials or passwords of your trading, demat, or bank accounts with any Research Analyst.
In case of any grievance, please follow the steps below. Unresolved complaints may be escalated to SEBI SCORES or SMART ODR.
1

Level 1 — Direct Contact with Research Analyst

If you are not satisfied with our services and would like to lodge a complaint, please contact us directly. We will strive to resolve your grievance on a best-efforts basis within 7 business working days of receipt.

CA. Arul Soni  |  caarulsoni@gmail.com  |  +91-8005802593

2

Level 2 — Compliance Officer

If your complaint is not resolved at Level 1, you may contact the Compliance Officer. We will endeavour to resolve your complaint within 21 days of receipt.

Name: CA. Arul Soni  |  Role: Compliance Officer (Part-Time RA)

Email: caarulsoni@gmail.com  |  Phone: +91-8005802593

Working Hours: Mon – Fri, 9 AM – 6 PM IST

3

Level 3 — SEBI SCORES (if unresolved after 1 month)

If your complaint is not resolved within one month, you may refer it to SEBI via SCORES 2.0 — the web-based centralized grievance redressal system of SEBI:

SCORES Link: scores.sebi.gov.in

SEBI Toll-Free Helpline: 1800 22 7575 / 1800 266 7575

Two-level review: First by RAASB (designated body), second by SEBI.

4

Level 4 — Online Dispute Resolution (ODR)

If unsatisfied with the resolution from the above steps or through SCORES, you may file a complaint on the SMART ODR platform for resolution through online conciliation or arbitration.

SMART ODR Link: smartodr.in/login

Physical Complaints

Investors may also send physical complaints to:

Office of Investor Assistance and Education, Securities and Exchange Board of India,
SEBI Bhavan, Plot No. C4-A, 'G' Block, Bandra-Kurla Complex, Bandra (E), Mumbai – 400 051.

The details below facilitate complainants to approach the Research Analyst before filing complaints to SEBI.
Role Contact Person Email Phone Working Hours
Customer Care / First Point of Contact CA. Arul Soni caarulsoni@gmail.com +91-8005802593 Mon – Fri, 9 AM – 6 PM
Compliance Officer CA. Arul Soni caarulsoni@gmail.com +91-8005802593 Mon – Fri, 9 AM – 6 PM
Principal Officer / Head of Research CA. Arul Soni caarulsoni@gmail.com +91-8005802593 Mon – Fri, 9 AM – 6 PM

Resolution Timelines

  • Level 1 (Direct): Resolution within 7 business working days.
  • Level 2 (Compliance Officer): Resolution within 21 days of receipt.
  • Level 3 (SEBI SCORES): If unresolved after 1 month, escalate to SEBI SCORES.
  • Level 4 (SMART ODR): Online dispute resolution via conciliation or arbitration.

Registration & Regulatory Details

  • Name: CA. Arul Soni
  • Registration Type: Research Analyst (Part-Time)
  • SEBI Registration No.: INH000025267
  • Entity Type: Individual
  • SEBI Office: SEBI Bhavan BKC, Plot No. C4-A, 'G' Block, Bandra-Kurla Complex, Bandra (East), Mumbai – 400051, Maharashtra
Disclosure of investor complaints as mandated by SEBI Circular No. SEBI/HO/IMD/IMD-II CIS/P/CIR/2021/0685 dated December 13, 2021. Updated by the 7th of each succeeding month.

Complaints Data — FY 2025–26

Last Updated: May 2026  ·  CA. Arul Soni · SEBI RA INH000025267

Sr. Month Pending at Start of Month Received During Month Resolved During Month Pending at End of Month
1April 20250000
2May 20250000
3June 20250000
4July 20250000
5August 20250000
6September 20250000
7October 20250000
8November 20250000
9December 20250000
10January 20260000
11February 20260000
12March 20260000
Grand Total FY 2025–26 0 0 0 0

Cumulative Summary (Since Registration)

Total Received Total Resolved Resolution Rate Avg. Resolution Time Currently Pending
00N/AN/A0

How to Lodge a Complaint

1

Contact Us Directly

Email: caarulsoni@gmail.com  |  Phone: +91-8005802593
Resolution within 7 business working days.

2

SEBI SCORES Platform

If unresolved within 1 month: scores.sebi.gov.in  |  Helpline: 1800 22 7575

3

SMART ODR — Online Dispute Resolution

smartodr.in/login  ·  Online conciliation and arbitration

Note: This data is disclosed per SEBI Circular SEBI/HO/IMD/IMD-II CIS/P/CIR/2021/0685 dated December 13, 2021 and updated by the 7th of each succeeding month. All complaints data is also available on the SEBI SCORES platform.

Most Important Terms & Conditions (MITC) as per SEBI Circular No. SEBI/HO/MIRSD/MIRSD-PoD/P/CIR/2025/20 dated February 17, 2025, standardised by the Industry Standards Forum (ISF) in consultation with RAASB and SEBI.

Research Analyst: CA. Arul Soni  ·  SEBI Reg. No.: INH000025267  ·  Type: Part-Time Research Analyst  ·  Brand Name: Power of Compounding  ·  Email: caarulsoni@gmail.com  ·  Phone: +91-8005802593

1. No Trade Execution on Behalf of Client

⚠️ These terms and conditions are for research services only. The RA cannot execute or carry out any trade (purchase/sell transaction) on behalf of the client. Clients are advised not to permit the RA to execute any trade on their behalf.

2. Fee Structure & Limits

  • Fees are subject to the maximum prescribed by SEBI/RAASB (applicable to Individual and HUF clients only).
  • Current fee cap: ₹1,51,000 per annum per family for all research services combined.
  • The fee limit does not include statutory charges such as GST.
  • Fee limits do not apply to non-individual clients or accredited investors.
PlanQuarterlyHalf-YearlyAnnualPortfolio Range
Essential₹6,000₹12,000₹24,000Up to ₹10L (Ind./HUF)
Pro₹11,000₹22,000₹44,000₹10L – ₹25L (Ind./HUF)
Custom / EnterpriseOn Request — after profiling callAbove ₹25L / Non-Individual

3. Advance Fee & Refund Policy

  • Fees may be charged in advance for a maximum of one quarter as stipulated by SEBI.
  • On pre-mature termination by either party, the client is entitled to a proportionate refund for the unexpired period.
  • No breakage fee is charged on early termination.
  • Refund requests must be submitted in writing to caarulsoni@gmail.com.

4. Permitted Modes of Payment

  • Accepted modes: Cheque, NEFT/RTGS/IMPS, UPI.
  • Cash payment is strictly prohibited under SEBI regulations.
  • Clients may optionally use the Centralised Fee Collection Mechanism (CeFCoM) managed by BSE Limited (RAASB). This is optional and not mandatory.
  • Always retain a receipt/acknowledgement of every payment made.

5. Conflict of Interest

  • The RA complies with SEBI/RAASB regulations on disclosure and mitigation of conflicts of interest.
  • Any holdings in recommended securities by the RA or associates are disclosed in the relevant research report.
  • The RA will promptly notify the client of any conflict that may affect research services.

6. No Guaranteed Returns

  • Offering guaranteed returns, assured profits, or risk-free investment schemes is strictly prohibited by law.
  • SEBI registration and NISM certification do not guarantee performance or assure returns.
  • All research is based on publicly available information and analysis — outcomes depend on market conditions.

7. Nature of Research & Market Risks

  • All opinions, projections, and estimates are based on available data and assumptions at the time of publication.
  • Investments in the securities market are subject to market risks. Read all related documents carefully before investing.
  • Research reports do not assure profits. Clients cannot claim compensation for losses arising from recommendations.
  • Past performance is not indicative of future results.

8. Confidentiality & Record Keeping

  • Client data is kept strictly confidential and not shared with third parties except as required by law.
  • Research reports must not be forwarded, reproduced, or distributed to any third party without written consent.
  • Client records maintained for a minimum of 5 years as per SEBI requirements.

9. KYC Requirements

  • The RA follows KYC procedures for all fee-paying clients as specified by SEBI/RAASB.
  • Clients must provide accurate personal and financial information for KYC compliance.

10. Grievance Redressal

  • Complaints: caarulsoni@gmail.com | +91-8005802593
  • Resolution timeline: 7 business working days.
  • Escalation: SEBI SCORES or SMART ODR if unresolved.
  • SEBI Helpline: 1800 22 7575 / 1800 266 7575 (toll-free).

11. Client Acknowledgement

By subscribing to research services of CA. Arul Soni (Power of Compounding), the client confirms they have read, understood, and accept these MITC, and acknowledge that:

  • They subscribe for their own benefit and consumption.
  • Reliance on research is based on their own judgment and assessment.
  • The RA cannot execute trades on their behalf under any circumstances.

12. CeFCoM — Optional Centralised Fee Collection

Clients may optionally use the Centralised Fee Collection Mechanism (CeFCoM) managed by BSE Limited (RAASB). For guidance, write to caarulsoni@gmail.com.

Regulatory References:
MITC standardised per SEBI Circular SEBI/HO/MIRSD/MIRSD-PoD/P/CIR/2025/20 dated February 17, 2025.
Minimum T&C per SEBI Circular SEBI/HO/MIRSD/MIRSD-PoD-1/P/CIR/2025/004 dated January 08, 2025.
Effective immediately for new clients. Existing clients informed by June 30, 2025.